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Lodestar UM appoints Anita Devraj Mookerjee as Head South

Mookerjee will lead the entire South India operations of LUM. She will lead the agency’s strategic media planning, technology, data, content and ROI-driven solutions. Prior to this, she was the Managing Director of Mediacom Indonesia

Anita Devraj Mookerjee

The IPG Mediabrands-owned Lodestar UM, a media and marketing services company, has announced the appointment of Anita Devraj Mookerjee as Head South.

Mookerjee will lead the entire South India operations of LUM, including in Bangalore, Chennai and Cochin. Lodestar UM’s South India operations include clients like Wipro Consumer Care, Accenture, MedLife, Exide Life Insurance, Duroflex, Zivame, Amaron Batteries, Amante and several others. Mookerjee will lead the agency’s continued focus on strategic media planning, technology, data, content and ROI-driven solutions and deliver on the lines of agency’s global philosophy of ‘Better Science, Better Art, Better Outcome’.

Prior to joining Lodestar UM, Mookerjee was the Managing Director of Mediacom Indonesia.

“Our success as a network has been driven by the strength of our people, product and leadership. A comprehensive search for the right leader led us to Anita, who is the perfect candidate to spearhead the next phase of development in these critical markets,” said Nandini Dias, CEO, Lodestar UM India.

Dias added, “A performance-oriented, industry leader with a proven track record of success, especially in the areas of business growth, strategy and brand building, Anita will ensure we continue to deliver on the Lodestar UM promise of powerful, creative, insight-driven ideas for our clients. We are delighted to have her on-board and welcome her into the Lodestar UM family.”

Talking about her new role, Mookerjee said, “I spent my formative years in media in Lintas Media Group (now Initiative) where I used to handle ITC. So this is a homecoming for me.”

She further added, “Lodestar UM as an agency has always focussed extensively on its product and people. I am excited and looking forward to reflecting on all my learnings and experiences in India and South East Asia. And of course collaborating with some of the sharpest minds in the business is an added privilege.”

Armed with over 19 years of experience in media communications and brand planning, Mookerjee is an alumni of Mumbai University. She started her career with Ogilvy in 1999. In 2005, she joined Lintas Media Group as business director. Following a stint of three years, Mookerjee joined Mediacom in 2008 as general manager and overlooked the agency operations in Bangalore and Chennai. She moved to Mediacom Indonesia in 2012 as managing director and spent five years with the agency before returning to India.

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