The German multinational luxury automobile and motorcycles company BMW India has called a review of its creative account. The incumbent on the account is Ogilvy and Mather. The pitch was held last week in Delhi which saw participation from India’s leading creative agencies.
Sources close to the development confirmed the news to BestMediaInfo.com.
According to the sources, the pitch has been called as part of a normal three years review process.
Lodestar UM is the media agency on record for the car brand in India.
As it completes 11 years in the Indian market, BMW Group has plans to invest more than Rs 12.5 billion in its subsidiaries in India. The company aims to increase its sales network to 70 in 2018. BMW entered the Indian market in 2007 and established the luxury car segment altogether in India.
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