AccorHotels has announced the appointment of Apoorva Maheshwari as the Director of Marketing for AccorHotels India. In this role, Maheshwari will be responsible for leading marketing activities for the growing portfolio of brands in the country. She replaces Madhu Joshi.
Maheshwari holds close to a decade of rich and diverse consumer and brand marketing experience across industries, including FMCG and e-Commerce. She has managed brands and led marketing campaigns for multinational and Indian firms including P&G, Lodha Group and Zivame in varying capacities.
She holds a Post-Graduate Diploma in Communication Management with a specialisation in Brand Management from Mudra Institute of Communications, Ahmedabad. Maheshwariâ€™s strengths are building effective teams, driving brand strategy and innovation, and creating compelling marketing communication. Her knowledge around both conventional and unconventional ways of brand building has contributed to some of the most disruptive and fastest growing brands in the country.