Magic 106.4 FM, a new radio channel launched by Red FM, hit the Mumbai airwaves on April 20. Creating and building on the sentiment of ‘Jee Le Zara’, the radio station aims at making its listeners realise that magic exists in everyday life where one needs to let loose and believe in their magical moments.
The aim is to find some magic in the ‘khaamakha’ moments which is shedding the weight of the routine with a random act that’s unconditionally happy! True happiness is not contingent, it is unconditional. According to a study conducted by Mumbai-based health platform Lybrate, 31 per cent working professionals in Mumbai suffer from stress. Magic 106.4 FM, a brand new radio station launched by Red FM, aims to give Mumbaikars a much-needed escape from reality. The radio station is going to be more than just music and aims to create a strong emotional touchpoint for the citizens.
Nisha Narayanan, COO, 93.5 Red FM, said, “We are delighted to announce the launch of our new radio station – Magic 106.4 FM, our answer to monotony that is fuelled from the hustle and bustle of metropolitan cities. Magic 106.4 FM is an emotion, an emotion of ‘Jee Le Zara’. It is a true celebration of life. In the midst of our chaotic lives we are all constantly looking for that beacon of light, that moment of happiness. With this station, our aim is to introduce those magical one of a kind instances that allow us to find joy in the little things. Making radio a platform which is more experiential for its listeners, Magic 106.4 FM will engage with its audience like never before! All the music, activities and brand initiatives aim to trigger and unconditional sense of joy allowing listeners to Jee Le Zaraa.”
Magic 106.4 is an attempt to create a trendsetting, experiential radio station – thanks to the never-before music mix and the first-time-ever content philosophy.