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Madhu Joshi joins as Director of nkd India

Joshi will manage the sales, distribution and marketing of the British start-up across India

Madhu Joshi

Madhu Joshi, known as the “India Start-Up Man”, has joined nkd as the Director India. nkd is a British start-up that specialises in manufacturing the next generation of filtration water bottles.

In his current capacity as the Director India for nkd, Joshi will be managing the sales, distribution and marketing across India.


In last 10 years, Joshi has led the foray of leading brands like Belkin International and set up the operations of the NASDAQ-listed CYTORI Therapeutics, a regenerative stem cell therapy company, from San Diego. He also started up Energizer Smartphones accessories in recent times in retail and online.

Joshi said, “I am delighted to join nkd as I believe in the technology that the brand has launched through Pod+. It is something that is happening for the first time as NASA state-of-the-art technology is now available to the patrons in the form of the water bottle. I will aim that with this product, the brand successfully flourishes in India. Water is a universal subject, it appeals to all classes of people, so the canvas is much larger, and I’ll be looking to bolster the business in the coming days.”


Piush Soni, Co- Founder, nkd, said, “We are elated to have Madhu Joshi on board as the Director for nkd India. He will be looking after our major business and will also be responsible for the sales and distribution in the country. With his experience and thought process, we aspire to lead the Indian Market in the coming years.”

nkd recently launched of its pod+, representing the next generation of filtration. This little beauty allows you to fill up your bottle from the dirtiest lakes, rivers, ponds and puddles – in fact any source except sea water. It filters out up to 99.9% of bacteria, viruses, heavy metals, chemicals and pharmaceuticals. The result is clean and safe water, the company says.


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