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India agencies win 3 awards at One Club’s ADC 97th Annual Awards

McCann Worldgroup India bags a Silver and a Bronze while TBWA India gets a Bronze Cube

Indian agencies won three awards from five shortlists including one Silver Cube and two Bronze Cubes at The One Club for Creativity’s ADC 97th Annual Awards held on May 7, 2018 in New York.

McCann Worldgroup India, Mumbai with McCann Health, Delhi, won a ADC Silver Cube in Product Design for “The Immunity Charm” on behalf of the Ministry of Public Health, Afghanistan.  The work also won a Bronze and a Merit in Design for Good.


TBWA India, Mumbai won a Bronze Cube in Advertising for its own “Zoobar Pet Friendly Bar”, and Black Swan Life Communications, Mumbai won a Merit in Photography for Amar Tea Pvt. Ltd. “Tea Society”.

Globally, the ADC Black Cube for Best of Show went to “Barbers” by Furlined, Santa Monica, CA, USA for Apple (https://vimeo.com/267636948/cb69b76813).  The work also won Best of Discipline and a Gold Cube in Motion & Film Craft and three Merits in Advertising. 

This year’s top honors, based upon cumulative ADC Cubes and Merits won across all disciplines and categories, were:

  • Network of the Year — BBDO Worldwide
  • Advertising Agency of the Year — BBDO New York
  • Boutique Agency of the Year — Åkestam Holst, Stockholm, Sweden
  • Design Firm of the Year — The New York Times Magazine, New York
  • Boutique Design Firm of the Year — Magpie Studio, London
  • Production Company of the Year — Furlined, Santa Monica
  • Brand of the Year — Apple

Best of Discipline winners, by discipline were:

  • Advertising: CHE Proximity with Revolver/Will O’Rourke, both Sydney, Australia “The Hearing Test in Disguise” for Cochlear (https://vimeo.com/267696328/608f230002).
  • Brand & Communication Design: Creuna Norway, Oslo, Norway “DOGA Visual Identity” for DOGA - Design and Architecture Norway (https://vimeo.com/267647196/64bac679a5).
  • Experiential Design: McCann New York, NY, USA “Fearless Girl” for State Street Global Advisors (https://vimeo.com/267637506/473da2a045).
  • Illustration: Giant Ant, Vancouver, BC, Canada “The Imaginary Friends Society - Finding Out You Have Cancer” for The Pediatric Brain Tumor Foundation (https://vimeo.com/267638259/5e108fd025).
  • Innovation: Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo, all Japan “COGY Wheelchair” for Tess Co. (https://vimeo.com/267637331/4b5e57975e).
  • Integrated: AMV BBDO, London, UK “#Blood Normal” for Essity Libresse Bodyform (https://vimeo.com/267646324/c8072a6edc).
  • Interactive: AlmapBBDO, São Paulo, Brazil  “Nosferatu” for Getty Images (https://vimeo.com/267646163/5a17b71c70).
  • Motion & Film Craft:  Furlined, Santa Monica with Apple, Cupertino, both CA, USA “Barbers” for Apple (https://vimeo.com/267637024/91486d1b88).
  • Packaging & Product Design: Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo, all Japan “COGY Wheelchair” for Tess Co. (https://vimeo.com/267696353/96ff7a544d).
  • Photography: Lauren Greenfield, Venice, CA, USA  “Generation Wealth” for Evergreen Pictures.
  • Publication Design: The New York Times Magazine, New York, NY, USA “Why Can't Democrats Turn the Page” for The New York Times Magazine.
  • Typography: Kevin Cantrell Studio, Mantua, UT, USA “Fantastic Rum Accelerator” for Wired Magazine.

BBDO New York led the world in most ADC Cubes won by a single office with 16.  The agency won five Golds, including three with BBDO Studios for “Live Looper” on behalf of Downtown Records and two with The Corner Shop for P&G’s “The Talk”, as well as four Silver and seven Bronze Cubes.  Jung von Matt, Hamburg, Germany won 15 Cubes, including one Gold, three Silver and 11 Bronze.

The New York Times Magazine placed third with 11 Cubes, including two Gold, six Silver and three Bronze.  Rounding out the top five Cube winners, Dentsu Tokyo took home 10 (four Gold, three Silver and three Bronze) and DDB Paris won nine (three Gold, four Silver and two Bronze).

The ADC Designism Award for work that best promotes social good went to “Prescribed to Death” by Energy BBDO, Chicago, IL, USA for client National Safety Council (https://vimeo.com/267637786/0b3920cfc5).

“It’s always an inspiring night when the industry comes together to celebrate the world’s best work in craft, design and innovation,” said Michael O’Rourke, ADC executive director.  “ADC began as a progressive force in 1920 as the first creative organization for the commercial arts, and it’s an honor to continue that legacy with all of the amazing work awarded tonight from Asia.”

Kevin Swanepoel, CEO, The One Club for Creativity, expanded on those sentiments, added,  "The ADC Annual Awards is the most forward-thinking award for design, craft, and innovation in the world, celebrating progressive thinking and problem-solving in the creative industry.  This year’s Cube winners clearly reflect that focus.”


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