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Crow’s Nest bags digital marketing mandate of Bandhan Bank

The agency will handle digital planning and buying, strategy, content creation and design across all social media platforms

Bandhan Bank has appointed Crow’s Nest for its digital marketing activities on a monthly retainer basis after a multi-agency pitch. Crow’s Nest will handle the complete digital media mandate – digital planning and buying, strategy, content creation and design – across all social media platforms, along with Online Reputation Management.

The agency’s main objective is to build brand awareness as well as strengthen the brand’s digital footprint by not only highlighting their offerings but also creating a strong digital community for the brand.

Samrat Mukherjee

Commenting on their association with Bandhan Bank, Samrat Mukherjee, Founder and CEO, Crow’s Nest, said, “It is a great opportunity for us to work on the digital and creative mandate for Bandhan Bank. Our main aim for the brand is to make the bank’s digital persona more approachable, contemporary and simple. As an agency, we study the consumer behaviour insight and subsequently sync it strategically with the brand requirements to create perfect solutions. Our team at Crow’s Nest is looking forward to a very fruitful association with Bandhan Bank.”

Crow’s Nest is the digital communication agency based in Kolkata. The agency renders consultation services in planning digital strategies, setting up e-commerce business, digital media buying, digital PR, and analysing data insights for various businesses. The agency is focused on making their clients digitally active and relevant in the industry.

The agency provides 360-degree solutions to its clients and helps to attain extensive exposure through various campaigns, crafting online and offline communications, social media marketing and influencer marketing.

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