BookMyShow has announced the appointment of Albert Almeida as Chief Operating Officer (COO), Non-Movies.
The new role has been carved out at a time when BookMyShow is building and nurturing an ecosystem for theatre, sports, music concerts and other live experiences and events, thereby giving their existing loyal movie-going customer base and newer audiences a lot more entertainment choices.
Almeida will report to Ashish Hemrajani, Founder and CEO of BookMyShow, and will lead the next phase of growth and expansion for the company. Almeida will drive efficiency and agility within BookMyShow to ensure thereâs a sharp focus on each of the non-movie verticals. He will also work with existing and new partners to give consumers access to some of the biggest and most unique entertainment experiences and will be responsible in identifying untapped growth opportunities in the market.
Hemrajani said, âWe are excited to have Albert on board and welcome him to BookMyShow. I first worked with him from 1997-1999 and we have stayed friends. Now, as we set out to create, develop and bring to India entertainment experiences, which are on a par with the best in the world, I am very fortunate to have a talented and experienced colleague to work with alongside. We look forward to setting new standards in this space and are absolutely confident that Albert has the ability to lead this journey.âÂ
Almeida brings with him over 25 years of experience having worked with broadcast, digital media and adverting giants before joining BookMyShow. In his last assignment as COO- Hungama Digital Media Pvt. Ltd, he led Hungama Mobileâs domestic and international businesses. He worked as Executive Vice-President with Sony Entertainment Television for over half a decade during which he led SET and Max. Before this, he spent over a decade with J. Walter Thompson in various roles, the last being as Vice-President and Regional Account Director on the Unilever Business.
Almeida said, âI am delighted to join the BookMyShow team and look forward to my new role. BookMyShow, over the years, has established itself as a loved brand with clear market leadership. As a loyal consumer of the service I have seen how BookMyShow has constantly redefined the space it operates in and has set a clear vision and roadmap for the entertainment lifecycle of its customers. We see a huge opportunity in the non-movie entertainment space and are committed to driving the next phase of growth from here. I am excited to be a part of this journey as we diversify into new avenues of entertainment.â