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Wavemaker India bags media mandate for Dream11

Wavemaker’s grasp of the category, a well-built sports practice, clubbed with their industry proficiency, made Dream11 give the responsibility to the agency

Wavemaker India has been appointed as the media partner for sports gaming platform Dream11.

Speaking on the win, Kartik Sharma, Managing Director, Wavemaker said, “We are truly honoured that Dream11 appointed us as their media AOR. I am confident that with our domain expertise and knowledge on sports marketing, we will create interesting campaigns to develop this category further. We are extremely happy to be associated with them.”

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Speaking on the appointment, Vikrant Mudaliar, CMO, Dream11 said, “After evaluating multiple agencies for handling Dream11’s media mandate, we decided to partner with Wavemaker. Their grasp of our category, a well-built sports practice, clubbed with their industry proficiency, makes them a terrific team to work with. We look forward for a great association with team Wavemaker.”

Dream11 recently launched its new campaign featuring cricketer Mahendra Singh Dhoni #DimaagSeDhoni. Dream11 helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator. Dream11 is also the official partner of the top sports leagues in the world such as the Hero CPL, Hero ISL and NBA.

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