Publicis Media has appointed Ankush Talwar as Head, Data Sciences. Talwar joins from Neo@Ogilvy where he was VP and Head of Analytics and Insights.
Talwar is an Analytics & Technology expert with 13 years of experience in Data analytics, problem solving and providing effective business solutions across multiple domains including Retail, Ecommerce and Online Media, Financial Services, Telecom and Tech. An engineer by qualification, he has a diverse experience across organisations like Inductis, Amex, Accenture, Flipkart.Â
Anupriya Acharya, CEO, Publicis Media India,Â said, âData science is a core expertise in Publicis Media and given our unmatched expertise in Data, Digital and Performance media,Â it is also a competitive advantage.Â In fact, PMÂ India has been successfully running the global Data andÂ Analytics Centre Of Excellence forÂ many years now and the team has won multiple global accolades too.Â Ankush, with his strong and diverse background, has been handpicked to further enhance our capability building on Data Strategy and Insights that includes overseeing Platforms, Advanced Analytics, Artificial Intelligence, Machine Learning and Data engineering. He joins us at an important time and will work closely with our global network, clients and Brand teams.â
TalwarÂ said, âI am very excited to join Publicis Media, especially at a timeÂ when Data Science Practice is gaining phenomenal traction with domestic and international clients alike. I look forward to working closely with Starcom, Performics.Convonix, Zenith, Performics.Resultrix and bringing disruptive solutions that enable strong business results for Publicis Media clients.â