KWANÂ Entertainment, the entertainment marketplace connecting investors, brands and artists, has partnered with Ravi Krishnan to launch KWANAbler. The move is aimed towards conceiving, creating and commercialising the significant opportunities available to global sports, media and entertainment businesses within the Indian ecosystem.
The partnership, with 40 years of collective experience, will look to create expertise in the world of sport, media and entertainment. The new entity will draw on KWANâs strong commercial track record, industry connections, expertise in the Indian market, and Ravi Krishnanâs extensive global network of potential investors and ability to identify and execute successful market entry on a local and international stage.
KWANAbler will focus on global stakeholders looking to enter the expanding Indian ecosystem by partnering with them to identify, create, own and monetise new assets and business opportunities.
Through its extensive international network, KWANAbler will also create bridges for Indian brands, investors and sports/entertainment-based enterprises in the global market.
Speaking on the need for a venture like KWANAbler,Â Ravi Krishnan, Co-founder, Stepathlon Lifestyle, said, âGlobal investors are now looking at India through a different lens due to its rapid global emergence and the need to look beyond China. Overseas entities need a partner to help navigate the Indian business landscape to reduce risk and maximise return. They need a partner on the ground who has local expertise, the right access, as well as a global perspective. KWANAbler is uniquely placed to capitalise on this opportunity with both foreign and local investors and shareholders. The vision is to combine our respective experience, networks and resources to create a scalable, value focused partner in the areas of sports, media and entertainment. We aim to be a dominant force in India with global reach, and impact.â
Adding to the point, Anirban Das Blah, Founder, KWAN Entertainment, said, âDespite growing at an exponential pace, the full potential of the Indian market is nowhere close to being realised. Domains such as sports, media, entertainment, and consumer have registered high growth in recent years, but there is so much value that still remains to be tapped. Unlocking that value needs involvement of international players who can bring in investments and global business experience. But for that, they need local business partners in India who can actually help them realise the hidden value through a co-created ecosystem.â