Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2019

Guest Times

India brings home 20 metals at 2018 APAC Effie Awards

Ogilvy & Mather Mumbai, The Womb and Medulla Communications wins a Gold Effie each

India was the second most awarded country at the 2018 APAC Effie Awards with 20 medals including 3 Gold, 10 Silver and 7 Bronze Effies. Australia retained its No. 1 position with 31 metals while China was No. 3 with 9 awards.

The jury awarded a total of 93 awards - 22 Gold, 33 Silver and 38 Bronze.

Ogilvy & Mather Mumbai and Medulla Communications won four medals each for India wherein each won a Gold, two Silver and a Bronze Effie. The Womb bagged three Effies including a Gold and two Silver medals.

TBWA\India too bagged three medals including a Silver and two Bronze Effies. McCann Worldgroup India won two Silver Effies.

HUL won a Silver and a Bronze Effie while BBDO India and Havas Worldwide India won a Bronze Effie each.

Indian winners:

Entry Title

Category

Client

Agency

GOLD

Adding Health to Hands

David vs Goliath

ITC

Ogilvy Mumbai

Let’s Create Viral ‘Products’!

Small Budget - Products

Saregama India

The Womb

Last Laugh

Positive Change Social Good – Non-Profit

IAPC

Medulla Communication s

SILVER

Vodafone Free vs Quality

IT / Telco

Vodafone India

Ogilvy Mumbai

Let’s Create Viral ‘Products’!

New Product or Service

Saregama India

The Womb

Inspiring India’s New Dreamers

Retail

Amazon  Seller Services

Ogilvy Mumbai

Getting Indians to
#LiveThere

Travel / Tourism

Airbnb India

TBWA\India

Last Laugh

Branded Content

IAPC

Medulla Communication s

Last Laugh

Small Budget – Services

IAPC

Medulla Communication s

Viral Products Revitalise Brands

Brand Revitalisation

Saregama India

The Womb

India’s Newest Status Symbol

Media Partnership Activation

RB

McCann Worldgroup India

Dirt a Karmic Perspective

Sustained Success

Hindustan Unilever

Hindustan Unilever

Breast Exam in Conservative India

Positive Change Social Good – Brands

Narayana Health

McCann Worldgroup India

BRONZE

Neki Ek Ibadat

Multi-Market Products and Services

Hindustan Unilever

Hindustan Unilever

Ceat It Helps Putting Safety First

Automotive

Ceat

Ogilvy Mumbai

Vote for Change

Automotive

Nissan Motor Corporation

TBWA\India

Vote for Change

David vs Goliath

Nissan Motor Corporation

TBWA\India

Last Laugh

Brand Experience – Services

IAPC

Medulla Communication s

Mirinda
#ReleaseThePressur e

Beverages Non- Alcohol

PepsiCo India

BBDO India

Durex Jeans – Condom or Denim

Social Media Marketing

Reckitt Benckiser India

Havas Worldwide India

The University of Melbourne and McCann Melbourne walked away with the highly coveted Grand Effie for their campaign “Made Possible By Melbourne”. They continued their winning streak by capturing the Brand of the Year and Marketer of the Brand, and Agency of the Year respectively.

McCann Worldgroup was crowned the Agency Network of the Year, followed by Ogilvy & Mather and BBDO Worldwide who was placed second and third respectively. These Special Awards were given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists.

Special Awards Winners:

 

Brand of the Year

Marketer of the Year

Agency of the Year

Agency Network of the Year

Winner

University of Melbourne

University of Melbourne

McCann Melbourne

McCann Worldgroup

2nd  Place

Jollibee

Unilever

Colenso BBDO

Ogilvy

3rd Place

Indian Association of Palliative Care

Jollibee Foods Corporation

McCann Worldgroup Philippines

BBDO Worldwide

“Winning an Effie Award remains a tremendous accolade, especially in today’s challenging marketing landscape. I am honoured to congratulate all of our winners. We saw greater participation from developing markets and as a result, many are being recognized as awardees and finalists,” said Charles Cadell, Chairman of the 2018 APAC Effie Awards. “You are joining a world-class group of winners, and I am exceedingly proud of our region’s ability to exhibit first-class insights and effective marketing strategies.”

All campaigns that clinched metals and finalists will be accorded points towards the 2018 Effie Effectiveness Index, which ranks the most effective companies and brands globally.

Info@BestMediaInfo.com

Advertisment
Post a Comment