FoxyMoron has appointed Soham Bhagnari to lead its West division in Mumbai. With focus on digital media, data and technology, he has spent over 12 years of experience in the marketing industry.
Bhagnari will spearhead business operations, focusing on all current and future partnerships in the West region, and will be operating from Mumbai. Prior to FoxyMoron, he was leading Business Development at iProspect, Denstu Aegis Network, as Associate Vice-President, Business Development, West. Before this, Bhagnari worked with Clique Communications Group as Director, Digital, for five years, preceded by Group M's Mindshare in Mumbai. He spent the first four years of his career in Dubai, at PHD as well as Wunderman. He has worked across varied sectors such as banking, education, auto, consumer products, entertainment and web publications.
Suveer Bajaj, Co-founder, FoxyMoron, said, âGiven the trajectory that FoxyMoron has taken recently, the addition of senior leadership helps cement the stance taken in consolidating the many big wins the agency has recently seen. Over his extensive stints with entrepreneurship, racking some big agency experience, working in emerging and global markets, Soham has an in-depth understanding of the quickly evolving digital landscape, which gives us a strong hold in the agency's growth both with client partners and with the lateral growth that falls in line with our community development focus.â
On his new role, Bhagnari said, âI feel FoxyMoron has the perfect environment for nurturing ideas and producing unique work. The culture itself is refreshing and revitalising. I expect great things from the teams as well as brand and am excited to guide both to their best.â