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BBDO India is now Lead Communications Partner of Vakrangee

The mandate includes supporting brand and marketing communications with strategic and communication planning, messaging development and execution. The business will be managed from BBDO India’s Mumbai office

Vakrangee, the chain of digitally-enabled convenience stores that bridges the accessibility gap by providing services and products to masses, has appointed BBDO India as its Lead Communications Partner. Considering its stellar work across the board for several brands that have been winning accolades and hearts the world over, BBDO India won the multi-agency pitch after a comprehensive round of presentations.

The mandate includes supporting brand and marketing communications with strategic and communication planning, messaging development and execution. The business will be managed from BBDO India’s Mumbai office.

Dinesh Nandwana, MD and CEO, Vakrangee, said, “We are delighted to have BBDO on board. Our brand is driven by a greater purpose of providing access to each and every Indian, through a digitally enabled last-mile infrastructure that we have created. We are impressed by BBDO’s approach of creating purposeful communication. We are looking forward to a continued excellence from BBDO in creating the right communication and awareness of Vakrangee Kendras and the offerings/ services available for the citizens.”

Ajai Jhala, Chief Executive Officer, BBDO India, said, “Vakrangee is a great story of entrepreneurship rooted in technology to provide digital access for all. Vakrangee champions digital democracy and promises to leave no Indian citizen behind. We are absolutely delighted to be Vakrangee’s communication partners and look forward to crafting its narrative as a company that will be at the forefront of shaping India’s future.”

Known as the pioneers in providing e-governance, banking and financial services, e-commerce, logistics, ATM, and insurance services to the unserved and under-served locations of the country, Vakrangee has set up 44,200 plus franchisee run centres, known as Vakrangee Kendras, in 18 states of India.

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