9XO, the international music channel from 9X Media, is celebrating its sixth anniversary with a special content line-up. It launched a few specially curated innovative shows on April 23 and the celebrations will continue till April 27.
Since Instagram is popular among the millennials, 9XO will launch 9XO Stories, designed around Instagram. This show will keep fans and viewers abreast with the social life of their favourite celebrities while watching their popular videos.
Clyde D’Souza Vice-President, Programming, 9XM and 9XO, said, “We celebrate our super sixth year with new innovations and series specially curated for the loyal viewers of 9XO. After the success of our interactive properties like Fan wars, Insta 10 and Bae Time, we now launch 9XO Stories. This special three-hour block will feature hit songs mashed with social media/ Insta hit stories on the channel. The show will get viewers closer to their favourite celebs.”
Besides 9XO stories, 9XO will celebrate the super sixth anniversary with a renewed BAE Time. The popular love band, Bae Time, featuring latest love songs, will now have live debates on Facebook. The comments generated on these debates will go on air along with the songs. 9XO will also play a genre-specific special on the channel all through the week.
The playlist will celebrate various genres of music like pop, hip-hop, dance, Latin and collaborations. 9XO will also give viewers a chance to win goodies with the 9XO super-six contest. Viewers will have to send their creative selfies along with 9XO screen. These entries can be posted across Twitter, Facebook and Instagram pages of the channel with #9XOSuperSix.
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