Vivo, the smartphone brand, has announced actor Aamir Khan as its brand ambassador for India. The actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.
Actor Ranveer Singh was the face of the brand since April 2016. Khan will be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new TV commercial. The announcement comes just ahead of the Indian Premier League, for which Vivo has signed a title sponsorship deal till 2022. IPL will start on April 7.
Kenny Zeng, CMO, Vivo India, said, “We are thrilled about the possibilities that our partnership with superstar Aamir Khan will open up for Vivo in India. He mirrors the values of versatility, perfection and innovation that we steadfastly follow at Vivo. This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India.”
Khan said, “Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo’s transformative journey in India.”
Over the last few years, Vivo has established an extensive retail presence to provide varied choices to consumers across the length and breadth of the country. Additionally, it has also launched an e-store and experience centre. With sports as a key focus for brand building, Vivo has invested heavily to associate with popular platforms such as IPL and Pro Kabaddi League.