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Moneycontrol appoints Quasar as its digital agency

The mandate covers the digital creative services and content development of the financial and business platform

Moneycontrol, the financial and business platform, a part of Network18 Group, has handed over its digital mandate to Quasar after a multi-agency pitch. The pitch process saw participation from other leading digital media agencies. The mandate covers digital creative services and content development.

Speaking on the new appointment, Gautam Shelar, Business Head, Moneycontrol, said, “We are delighted to partner with Quasar. They have demonstrated a clear understanding of our vision and aligned the same with their capabilities. This year, we intend to supersede our standing as the leading financial platform in the country. Quasar has a strong grip on brand’s expectations and a well-defined path of how it can contribute towards assisting Moneycontrol to not only achieve but also exceed its goals as a digital-first brand.”

Saugata Bagchi, Business Head, Quasar, said, “We are excited to partner with Moneycontrol to manage the brand’s digital mandate. The platform’s existing grasp of the pulse of its audience gives us a great head-start as we begin this association with them. It will be a great experience to be working along with cross-functional teams at Moneycontrol to do justice to their communications objectives.”

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