McCann Worldgroup India is leading the Indian charge with six out of eight shortlists secured by India at Adfest 2018 where finalists have been announced across five categories â€“ Direct, Media, Promo, Effective Lotus and New Director Lotus. BBDO India has secured the remaining two shortlists.
McCann Worldgroup Indiaâ€™s â€˜Sweet Changeâ€™ campaign done for Paytm has been shortlisted in Direct (Best use of Direct Ambient: Small Scale), Media (Best use of Ambient: Small Scale) and Promo (Experiential & Events) categories.
The agencyâ€™s work titled Immunity Charm for Ministry of Public Health, Afghanistan secured three shortlists in Direct (Campaign for Retention/Loyalty), Media (Best use of Ambient: Small Scale) and Promo (Ambient Promotion: Small Scale) categories.
BBDO Indiaâ€™s #Kindnessiscashless campaign for Visa India is among the finalists for Media Lotus under the Best Integrated Media Campaign sub-category.
There was only one shortlist from India for Effective Lotus where BBDO Indiaâ€™s work Dads #Sharetheload for Ariel Matic will be competing with other finalists from across Asia Pacific.