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Mindshare South Asia announces agency restructuring and key appointments

Fulcrum’s Amin Lakhani appointed President, Client Leadership, Mindshare India. Initiative COO Premjeet Sodhi to join as Senior Vice President, Mindshare Fulcrum, South Asia

Mindshare South Asia has announced a slew of restructuring and key appointments.

Amin Lakhani

The agency has elevated Fulcrum Lead Amin Lakhani to the role of President, Client Leadership, Mindshare India. In his new role, Lakhani is responsible to further strengthen client relationships and drive client growth in a cross media market. He will manage core client capabilities across all offices in the country. During his 14 years at GroupM and Mindshare, Lakhani has grown from strength to strength and will continue to be a key growth contributor in the new role.


Amin Lakhani has played an instrumental role in ensuring team Fulcrum at Mindshare is recognized for best practices in value creation and innovation for Unilever.  

Anita Kotwani

Anita Kotwani with her unique brand of leadership as Leader, Mindshare West has ensured remarkable growth of all business teams in the region. Her continued success and motivation is evident from the number of accolades and the stream of client appreciation her teams have acquired year after year. Given Mindshare’s emphasis on growth through diversification, Kotwani has been promoted to Senior Vice President, New Business responsible for new business development across the market. In addition to this, she will also drive Horizontality, and work closely with the larger marketing ecosystem. 

Premjeet Sodhi

As Lakhani transitions into his new role, Premjeet Sodhi will join Mindshare South Asia as Senior Vice President, Mindshare Fulcrum, South Asia, and will lead Team Fulcrum across South Asia. In his current assignment, Sodhi is the Chief Operating Office at Initiative/ BPN, part of the IPG group, where he handles strategy and new business development for the company. He manages clients such as Amazon, Reckitt, Gionee, Kraft Heinz, Infoedge, & Bajaj Auto. With a passion for brands, Sodhi has kept pace with the evolving media space and has contributed immensely in various leadership roles. Sodhi’s new role is effective March 2018.

Prasanth Kumar

Speaking on this development,Prasanth Kumar, CEO, Mindshare South Asia,said, "As we enter 2018, we are accelerating 'transformation' which is true to our DNA. We are clear on our strategic priorities, strengthening our connections with a growing universe of clients, consumers, brands and partners in the marketing ecosystem. To be able to do so, we now have the leadership and structure within our organization to continue our path to greater success, and our renewed focus on creating a disruptive Mindshare with Speed, Provocation, Teamwork."

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