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Isobar India bags digital mandate for LIXIL Water Technology

The agency will manage the account for its premium brands Grohe and American Standard from its Delhi office

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for LIXIL Water Technology. Headquartered in Tokyo, LIXIL Corporation (LIXIL) deals in housing and building industry, represented by its range of brands, including premium sanitary fittings brand Grohe and other category brands such as American Standard and INAX.

As part of the mandate, Isobar India will manage the account for its premium brands Grohe and American Standard from its Delhi office. The agency won the account following a multi-agency pitch.

Aparna Deshmukh

Aparna Deshmukh, Senior Director Marketing, LIXIL, Water Technology, said, “We at LIXIL India are delighted to have Isobar on board as our digital partner at this exciting juncture of our journey. Our brands Grohe and American Standard are very strong in their segments. As we transition into a stronger consumer-centred, architect and designer preferred business, we look forward to developing category disrupting communication and engagement platforms that will accelerate our growth and leadership. We believe we have found the right partner to help us in the next chapter of our story.”

Gopa Kumar

Commenting on the win, Gopa Kumar, Executive Vice-President, Isobar India, said, “We're excited and proud that LIXIL Water Technology has selected Isobar as the digital partner for its India operations to build connections with consumers across markets. We look forward to elevating this luxury brand to be the top digital brand in its category by delivering strategically informed, inspirational and creative work.”


Isobar is a global full-service digital agency known for its innovations in digital marketing communications. The agency has also been recognised globally by Gartner as a leader for the third year in a row in the Digital Marketing Agency Magic Quadrant and by Forrester as a leader for digital experiences.

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