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Doordarshan should improve ad revenues, leverage reach of DD Free Dish: Smriti Zubin Irani

The MIB Minister was speaking at the inaugural ceremony of Broadcast Engineers Society Expo 2018 at New Delhi

Union Minister for Information and Broadcasting and Textiles Smriti Zubin Irani has said that Doordarshan should leverage the reach created by DD Free Dish to create quality content and improve the revenue generation through advertisement and ease the burden on the taxpayers. The Minister stated this at the inaugural ceremony of the 24th International Conference and Exhibition on Terrestrial and Satellite Broadcasting with the theme ‘Non Linear Broadcasting Technologies and Business Models’ - (Broadcast Engineers Society) BES Expo 2018.

Irani said that India is set to have 530 million smartphone users by the end of this year, second only to China and more than 40% of content consumption happens online. She also said that the total advertising spend is expected to grow from 9.6% last year to 12.5% this year. The Minister requested BES to conduct outreach programme with students and faculty of broadcast engineering institutes. The strength of broadcasting sector in India should be seen not by the number of channels available but by the quality of content provided by it. She requested BES to train all broadcast engineering staff of Prasar Bharati.

The Minister along with the other dignitaries felicitated the winners of the awards constituted by BES in various categories such as broadcasting, engineering, training and innovation.

BES Expo 2018 is organised by BES (India). The expo is rated as the biggest broadcast technology show in India. Nearly 300 companies from 25 countries will display their products in BES Expo 2018 directly or through their dealers and distributors in India. Exhibiting companies included those from Australia, Austria, Canada, China, Denmark, Finland, France, Germany, Hong Kong, India, Israel, Italy, Japan, Korea, Netherlands, Norway, Singapore, Spain, Sweden, Switzerland, Taiwan, UK and USA.

NK Sinha, Secretary, Information and Broadcasting Ministry, Shashi Shekhar Vempati, CEO, Prasar Bharati and David Gomez Barquero, Senior Researcher in the field of Broadcast Technologies were also present on the occasion.

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