Franchise¬†India¬†Holdings¬†(FIHL), Asia's largest integrated¬†franchise¬†solution company, has roped in¬†Carat¬†India as their media agency.¬†Carat¬†won the mandate following a multi-agency pitch and will now handle the account from its Gurgaon office. This win comes on the back of¬†Carat‚Äôs new business wins, including Zee OTT and Columbia Asia in the recent past.¬†
Franchise¬†India¬†aims to spend its majority of investments on digital media.¬†Carat¬†will manage the media planning and buying for all the investments.
Commenting on the partnership, Gaurav Marya, Chairman,¬†Franchise¬†India,¬†said, ‚ÄúTo us,¬†Carat¬†came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We are delighted with this partnership and wish¬†Carat¬†all the best as we embark on an exciting journey together.‚ÄĚ¬†
Speaking about the win, Rajni Menon - CEO,¬†Carat¬†India,¬†added, ‚ÄúWe look forward to working with¬†Franchise¬†India¬†in taking their business to gain strong hold on the relevant audience. With Dentsu Aegis Network‚Äôs integrated approach and capabilities of delivering end to end solutions, we are confident of enabling a strong connect with the digital consumers of¬†India.‚ÄĚ
FIHL has helped hundreds of investors in selecting the right¬†franchise¬†and, in turn, assisted numerous organisations in international and domestic franchise¬†expansion. Knowledge, Opportunity, Network and Success are FIHL's key ingredients.