FranchiseÂ IndiaÂ HoldingsÂ (FIHL), Asia's largest integratedÂ franchiseÂ solution company, has roped inÂ CaratÂ India as their media agency.Â CaratÂ won the mandate following a multi-agency pitch and will now handle the account from its Gurgaon office. This win comes on the back ofÂ Caratâ€™s new business wins, including Zee OTT and Columbia Asia in the recent past.Â
FranchiseÂ IndiaÂ aims to spend its majority of investments on digital media.Â CaratÂ will manage the media planning and buying for all the investments.
Commenting on the partnership, Gaurav Marya, Chairman,Â FranchiseÂ India,Â said, â€śTo us,Â CaratÂ came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We are delighted with this partnership and wishÂ CaratÂ all the best as we embark on an exciting journey together.â€ťÂ
Speaking about the win, Rajni Menon - CEO,Â CaratÂ India,Â added, â€śWe look forward to working withÂ FranchiseÂ IndiaÂ in taking their business to gain strong hold on the relevant audience. With Dentsu Aegis Networkâ€™s integrated approach and capabilities of delivering end to end solutions, we are confident of enabling a strong connect with the digital consumers ofÂ India.â€ť
FIHL has helped hundreds of investors in selecting the rightÂ franchiseÂ and, in turn, assisted numerous organisations in international and domestic franchiseÂ expansion. Knowledge, Opportunity, Network and Success are FIHL's key ingredients.