U.S. Polo Assn. celebrates the tradition and lifestyle of polo by denoting the spirit of the game and aims to capture authenticity, camaraderie, passion and competitiveness â andthese elements reflect in the kids wear collection too.
In its newly launched TVC, U.S. Polo Assn. aims to highlight one of its true elements â camaraderie. Camaraderie is typically displayed between the players, but the brand shows a special bond between a boy and his polo pony.
The TVC opens with a young boy, who is thrilled to be introduced to his polo pony on the first day of his training. It captures the true essence of the journey of this young boy from the first day of his training to his first official game. Over time, he develops a unique bond with his polo pony, based on respect and endearment.
The film will be showcased on TV, Youtube and other social media channels and has been conceptualised collaboratively by Lowe Lintas and U.S. Polo Assn. with an intent to create brand presence and instil right values of the game in young polo enthusiasts.
Alok Dubey, CEO, Arvind Lifestyle Brands, said, âU.S. Polo Assn. Kids is one of the fastest growing brands in the kidsâ wear market in India. The brand amidst all its competition has always stood out with values of camaraderie, genuineness, and traditions associated with the genuine spirit of polo and believes in children, growing up with these values. We believe in starting young! This first kidâs television commercial reinforces the brand thought of âStart Youngâ, which appeals to the veracious side of both kids and parents. Not only does the bond between the boy and his pony weave brand principles of camaraderie, dedication and compassion but also creates an inspiring watch for the audience thereby increasing brand awareness and carving a niche in a market of many players.â
Rajesh Ramaswamy, Executive Director, Lowe Lintas, said, âThe bond between a player and the horse is extremely special. In this commercial we extend âThe genuine spirit of poloâ to US Polo Assn. Kids by showing the journey of a young polo player. And the lessons he learns that are beyond just the game.â
Hari Krishnan, President, Lowe Lintas, said, âUS Polo Assn. has created an entirely different category within fashion in India and has always been based on the âTrue spirit of Poloâ, celebrating the camaraderie, traditions and lifestyle surrounding the game. This particular campaign takes forward the same tradition and camaraderie in the context of a junior polo player and the special bond he shares with his team mate â his horse.â
U.S. Polo Assn. brand products are officially sanctioned by the United States Polo Association, the governing body for the sport of polo in the United States since 1890.
Arvind Lifestyle Brands Limited is a subsidiary of Arvind Ltd, which is Indiaâs largest integrated textile player and is one of the oldest groups in the textile business in India.
Client:Â U.S. Polo Assn. (Kids)
Agency: Lowe Lintas
Production House: Mind blowing production, JavedAboobaker
Director: Rajesh Ramaswamy