Sonali Malaviya has joined Essence India Vice President, Client Partner. Essence, a data-driven global agency, is a part of GroupM. Malaviya will lead the Google business for the agency and will be based in Delhi.
With experience spanning over 15 years, Malaviya is a seasoned marketing professional working with global brands and companies. Prior to Essence, Malaviya was the Chief Operating Officer of Colorbar Cosmetics. She was also the India Country Marketing lead at Twitter and helped set up and navigate their marketing offering to some of the biggest domestic and international brands in the market. Malaviya was also a Principal Partner at Mindshare Delhi, and has done stints in leading media agencies and a research firm.
At Essence, Malaviya will report to Anand Chakravarthy, Managing Director, Essence India.
Commenting on the appointment, Chakravarthy said, “Sonali’s diverse experience and her width of exposure working on both the agency and the client side, makes her a real asset to have at Essence and the ideal choice to steward our longstanding relationship with Google. Bring onboard key leadership like Sonali is priority to Essence building a strong differentiated offering in India.”
Speaking about her new role, Malaviya said, “I am excited to join the team at Essence in building an integrated, world class marketing product in India. As one of the few digitally led full service agencies, it gives us the opportunity to create breakthrough work for our clients, and I look forward working with this dynamic team of professionals.”