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RSPL Group awards creative duties of two brands to ADK-Fortune

The agency will look after all campaigns of Pro-ease and Xpert in India. The account will be handled by the agency’s Gurgaon office

RSPL Group announced the appointment of ADK-Fortune as its creative agency for two of its brands, Pro-Ease Sanitary Napkins and Xpert dishwash. The agency will lead the development of all campaigns of both the brands in India. The account will be handled from the agency’s Gurgaon office.

Commenting on the association, Sanjay Tandon, Consumer Marketing lead, said, “We welcome ADK-Fortune on board once again and this time for two of our important brands – Pro-Ease and Xpert Dishwash. We have had a great partnership with the team on our brands like Ghadi, Namaste India and Furo. Their enthusiasm, commitment and vision on the brand matched ours and we are sure we will strengthen our partnership further.”

Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune said, “We are delighted to partner RSPL group on Pro-Ease sanitary pads and Xpert Dishwash. Both are important brands in their portfolio with enormous potential. It reinforces their faith in us and belief in the kind of work we are doing, including the one recently done for Xpert.”


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