Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy to the role of CEO. In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and securing new business and growth. Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India.
Murthy will be joining OMD from GroupM media agency Maxus, where she currently holds the role of Chief Strategy Officer. In a career spanning over two decades (of which 13 has been with Maxus) in media planning, insights and strategy, Murthy’s forte lies in transforming businesses - by facilitating brand teams to work through key challenges and achieving business objectives - and reinvented thinking in terms of product conceptualization and development. At Maxus, Murthy has led the development of a Behavioural Science Lab that merges the disciplines of behavioural science, sociology, and psychology to solve real-life business problems. She is also a certified coach that value adds to her leadership skills.
“OMD India is marked by an outstanding global and local client roster, a full-fledged national presence and a very talented team committed to taking OMD India to even greater heights. Priti’s appointment will ensure OMD’s accelerated growth that will not only take OMD to the next level, but also stay at the forefront of change. We are delighted that Priti is joining our network and are sure she will contribute to considerable growth of OMD,” said Henderson.
Commenting on the appointment, Stephen Li, OMD’s APAC CEO, said, “Our success as a network is clearly determined by the strength of our people and leadership. A comprehensive and intense search for the right leader, led us to Priti, who is the perfect candidate to spearhead the next phase of development in a critical market like India. A goals-oriented, industry leader with a proven track record of success especially in the realm of data, digital and content, Priti will ensure we continue to deliver on the OMD promise of championing powerful, creatively-led, insight-driven work for our clients.”
In late 2016, OMD India entered into a partnership with Omnicom-owned DDB Mudra Group in India to consolidate its media services under the OMD brand. The consolidation has resulted in enhanced levels of client service excellence. In 2017 OMD India hit a significant milestone – the completion of being in the business for 10 years – an inspiring journey, where the brand has gone from strength to strength, starting from ground zero.
Harish Shriyan, COO, Omnicom Media Group India, added, “As the media landscape continues to change at a dramatic pace, technology led innovation is crucial for the future of our business. Priti’s role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven expertise that enhances our overall network. We are delighted to welcome her to OMD India.’’
Speaking about her role, Murthy said, “It’s a great role, with enormous possibilities. OMD is a network that has established itself as a strong agency, leveraging the best of innovation, creativity, and results. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in India.”