Social Kinnect has won the digital media marketing duties for Indiabulls Ventures Limited, a capital market company providing securities, commodity and currency broking services. Social Kinnect will handle the creative and strategy for the brand across all their digital assets.
Media Kinnect, the specialised media planning/buying arm of Social Kinnect, will handle all the digital media planning and buying for the brand. The agency will work to reboot the brand in an effort to reach out to the right target audience and become a part of the consideration set of the consumer.
Indiabulls Ventures Limited also provides depository services, equity research services to its clients and offers commodities trading through a separate company. These services are provided both through online and offline distribution channels.
Rohan Mehta, CEO, Social Kinnect, said, “We are excited to expand our portfolio in the Indiabulls Group. Having built strong domain knowledge in the BFSI space, we hope to have a considerable impact on the Indiabulls Ventures business. They are progressive and are in the process of rebooting the brand with a digital first approach, which puts a large responsibility on our shoulders. Digital Media will play an integral part for the brand as driving new customers and reaching out to their target audience is the primary focus for the coming year.”
Indiabulls Group started with its securities trading business, which incubated the financial services business. The financial service business went on to incubate other businesses. Thus in many ways the securities business was the seed that today has grown to independently manage and separately listed business of the group. Indiabulls Ventures has been assigned the highest broker quality rating BQ1 by CRISIL.
Social Kinnect works with brands like HDFC Ergo, Indiabulls Home Loans, L’Oreal Professional, fbb (Fashion at Big Bazaar), Lodha, Zee Studio, Star Gold, Everyuth, Asian Paints and PNB MetLife. Their range of digital services include social media marketing, digital media planning/buying, video production, search engine optimisation, websites and application development among others.