Genesis Burson-Marsteller is Zee Entertainment's new PR manager

Genesis Burson-Marsteller has bagged the public relations mandate for Zee Entertainment.

From a consumer outreach programme perspective, Genesis Burson-Marsteller will work to position Zee as the entertainment destination and the powerhouse of creativity by following a strategic and customized communications approach across its various brands.

While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets. Handling the diverse bouquet of channels across movies and general entertainment in multiple languages like English, Hindi, Marathi, Bangla, the team from Genesis Burson-Marsteller will work closely with the team at Zee Entertainment to ensure seamless integration and delivery to create business impact.

Sunil Buch

Sunil Buch, Head – Corporate Brand & Communications, Zee, said, “We are excited to have Genesis Burson-Marsteller as our communications partner. We look forward to their breadth and depth of expertise to manage our corporate reputation. We are confident in their ability to deliver strategic communications campaigns aligned with our business imperatives.”

Prathyusha Agarwal

Prathyusha Agarwal, Chief Marketing Officer, Zee, added, “At Zee we are conscious of the exponential consumer connect and word-of-mouth that a strategic and focused PR programme can build. It’s our endeavour to create integrated communication across the corporate and channel brands and we needed a communications partner who has the apt expertise and scale. Genesis Burson-Marsteller was a perfect fit and we’re extremely excited to start this fresh journey with the team.”

Prema Sagar

Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, said, “Zee has been an integral part of India’s entertainment and broadcast landscape for over two decades and is a household name associated with high quality entertainment and information programming. We are delighted that they have chosen us to partner them in managing the strategic communications of their corporate brand and channels. With committed teams, our strength in evidence-based, ideas-driven and result-oriented communications and the expanse of our presence across India, I am certain that this partnership will help strengthen and enhance Zee’s reputation in India.”

Genesis Burson-Marsteller’s mandate for public relations includes:

•    Zee Corporate (Broadcast, Digital, Movies, Music & Live Business)

•    Brands (Channels)

1.    Zee TV

2.    GEC – Zee Anmol

3.    &TV

4.    &Privé

5.    &Pictures

6.    Zee Talkies + Zee Talkies

7.    Zee Marathi + + Zee Yuva

8.    Zee Cinema + Zee Cinema

9.    Movies- 5 channels: Zee Anmol Cinema, Zee Action, Zee Classic

10.    Zee Bangla, Zee Bangla Cinema

11.    Sarthak TV (Oriya)

12.    Zee Kannada

13.    Zee Cinemalu

14.    Zee Tamizh (Tamil)

15.    Zee Telugu

16.    Zee Café

17.    Zee Studio

•    Non-Broadcast Brands:

1.    Zee Live

2.    Zee Talent

3.    Zee Theatre

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