As festive season nears, fbb dresses up kids with a song
Conceptualised by DDB Mudra West, the film is a part of a campaign promoting the kids' range of the retail chain which has affordable and fashionable clothing
The fashion brand of Future Group has launched a campaign featuring kids styled in various clothes to promote its latest kids’ range. Titled ‘yours cutely’, the campaign flaunts the new festive collection of fbb.
Created and conceptualised by DDB Mudra West, the fun campaign features kids styled in different categories of outfits on many different occasions. The commercial is set to a lively song in which kids sing about their fashion.
With the upcoming festive celebrations in mind, fbb stores across the country will display the widest fresh collection for kids, introducing multiple styles in shirts, denims, dresses, chinos and ethnic clothing for boys and girls. Making stylish clothing affordable to one and all, the range starts at Rs 99 with options going up to Rs 1499.
Speaking about the campaign and the new range, Rajesh Seth, COO, fbb said, “Kids love to be dressed and at the same time take pride in what they wear, which is why they tend to show off to their friends or relatives with the expectation of getting some compliments. Yours cutely is a simple campaign dedicated to all little ones. The affordable and attractive range is sure to capture the attention of all kids and their parents alike.”
Commenting on the creative aspect of the campaign Ashish Phatak, Executive Creative Director, DDB Mudra West said, “Kids have tons of infectious energy and innocence. We tapped into this to complement the fashion quotient so that the campaign is both – stylish and uniquely childlike. And of course, the music goes a long way in creating this mood too.”
Yours cutely campaign will be promoted on TV, social media, outdoor and across all fbb stores in the country. fbb kids’ stylish denim collection starts at Rs 599, fancy dresses at Rs 299, cool chinos at Rs 599, funky shirts at Rs 299 and fashionable ethnic wear at Rs 399.
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