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Ziox Mobiles earmarks Rs 100 crore for marketing

The company, which has promised an investment of Rs 300 crore in 2017-18, launched a series of smartphones under the name ‘Duopix’ and will soon foray into LED TVs and consumer durables category

Sushant Singh Rajput Brand Ambassador of Ziox Mobiles

Ziox Mobiles has promised an investment of Rs 300 crore in the 2017-18 fiscal in an attempt to expand its presence across the country. Of this, the company has earmarked Rs 200 crore to open two new manufacturing units and R&D facilities while Rs 100 crore will be the budget for the 360-degree marketing campaign.

The mobile handset brand, under the aegis of Sun Air voice, has roped in actor Sushant Singh Rajput as its brand endorser. Both the brand and its ambassador ride on the precepts of resilience, hard work and steady growth. This association is expected to further boost the legacy of Ziox Mobiles as the actor resonates to the brand promise: Quality that Speaks. Along with the smartphones, the brand has also announced its foray into LED TVs and consumer durables category.

Answering strong demand and an overwhelming response from the Indian market, Ziox Mobiles also chalked out a detailed expansion plan and the roadmap for FY 2017-2018. The brand aims to establish a stronger foothold in the Indian market, with the total investment of over Rs 200 crore that will span for a year, the brand also announced a plan to set up two new manufacturing units (in Sikkim and Noida) and R&D facilities apart from the existing New Delhi unit, with a holding capacity of around one million units per month. This FY 2017-2018, Ziox aims to achieve an estimated revenue of Rs 1,000 crore and a sale of 10 million product units.

Commenting on this association, Deepak Kabu, CEO, Ziox Mobiles said, “The future looks bright, Ziox Mobiles has a range of phones in the pipeline with exciting new launches. We are enthralled to present Rajput as the new face of Ziox Mobiles. With Rajput on board, it will help augment sales and further its reach in the market. The partnership with him is timed with Ziox Mobiles’ next phase of expansion on a pan-India level.”

Kabu further added, “Rajput embodies talent, youthfulness and style. More importantly, he blends well with the core values of hard work, reliability, and is the epitome of our brand philosophy. Today our target audience is the young, driven, forward-moving generation, who have ever changing needs. Rajput understands the pulse of this audience well and has a great rapport with them. That is why, with immense preparation, he goes on to entertain his fans with one performance after another just as Ziox Mobiles constantly strives to understand the changing needs of its customers.”

The ever-evolving brand has slated a major strategic transformation that entails the signing of a new brand endorser, an aggressive expansion and launches of its new products.

The brand also announced the launch of its newest smartphone series ‘Duopix’, phone series with dual cameras. Designed to fulfil the brand promise of providing users with superior camera performance and quality, ‘Duopix’ comes equipped with wide angle dual front camera (8.0MP + 2.0) front +8.0 MP Rear. The latest dual 4G model runs on Android 7.0, with 5 inch HD IPS Display along with 2 GB RAM + 16 GB ROM all packed in 2500 mAh battery. Some of the key features include strong battery life and also the fast charging capability. The budget-friendly smartphone comes equipped with various other features like 21 language support with multilingual phonebook, MP3 player, FM Radio, bluetooth connectivity to help you stay connected. The phone will be available across all retail stores in a few weeks’ time.

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