Sports broadcaster Star Sports has kicked off its campaign for the India-Australia one day international (ODI) series with a cleverly crafted television commercial (TVC) to depict the two formidable opponents as a ‘Kangaroo’ facing off a ‘Tiger’. The five-match ODI series, which will be followed by three T20Is, starts on September 17, 2017.
The film, with its “wild” feel and distinctive music, captures the anticipation and excitement around the series, and the Indian fans will hope that the Tiger prevails over the Kangaroo yet again! Earlier this year, a hard fought Test series (India 2 – 1 Australia) saw new rivalries being born and friendships being fractured. Both sides are led by aggressive captains and will play to win.
The upcoming ODI and T20 line-up promises to be the most anticipated series of the season. This series will also define the next chapter in the rivalry between these two cricketing powerhouses and possibly settle the Kohli versus Smith debate as well.
A Star India Spokesperson, said, “This campaign is unique and different from any other sports campaign; and we are pleased with the response it has garnered. We look forward to some exciting cricket between the two powerhouses in the lead up to the festive season.”
Former Australian cricketer Mike Hussey, said, “Winning in India has always been a priority for any Australian side and this series is a great opportunity for the Australian team to upset India at home. I am excited and I look forward to witnessing this great cricketing battle between two top sides and also to the Kohli versus Smith clash!”
The TVC has been viewed over eight million times (as on August 22) since its release and has been positively received by the fans. You can watch the video here.
This year, Star Sports brings to cricket fans exciting action right from Diwali to Christmas starting with the India versus Australia series, followed by New Zealand’s tour to India (3 ODIs and 3 T20Is) and culminating with Sri Lanka’s tour to India (3 ODIs and 3 T20Is).
Be it the mauka mauka series or the #AsliPanga ones, Star Sports has released some of the most witty and quirky ad campaigns for its various sports events. Here’re a few recent ones:
Mauka Mauka (India vs Bangladesh) ICC Cricket World Cup 2015
Mauka Mauka (India vs Pakistan) ICC Cricket World Cup 2015
ICC Champions Trophy 2017 #ChampionsKaWorldCup
International Women's Day: #CheckOutMyGame!
ICC Champions Trophy 2017: India vs Pakistan (Moh) Campaign
2016 Kabaddi World Cup India: Ready to Raid!
#AsliPanga Don't Watch Fake, #AsliPanga Dekh