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Racold appoints WATConsult as its digital agency

The agency will manage its creative, internet and social platforms, including website, search optimisation, social content and email and mobile solutions for making the brand stronger digitally

In a recent development, WATConsult has bagged the digital marketing mandate for Racold, the water heating solutions provider.

WATConsult (part of Dentsu Aegis Network) is known for offering 360 degree solutions and experience in digital space. The agency will manage the creative, internet and social platforms, including the website, search optimisation, social content and email and mobile solutions for building the brand digitally stronger. The account will be serviced from the agency's Mumbai office.

Racold believes digital is not only the new way of doing things but it is becoming a preferred way of doing things, may it be buying grocery or buying forex for an international vacation. The company wants to leave no stone unturned to take its digital journey to the next level. Mandate was won after a rigorous multi-agency pitch and on the basis of the rankings WAT has appointed.

Anil Bhamre, General Manager, Marketing, Ariston Thermo India Private Limited, said, “We are happy to announce that we have selected WATConsult as our digital agency to carry forward Racold’s digital mandate forward from August 2017 onwards. WatConsult won this mandate after a stringent agency selection process followed by Ariston globally. We are certain with their rich experience in digital space and a legacy of winning so many awards in past so many years, they will take this new journey of Racold in the digital space to the next level. We plan to focus on ‘engagement’ levels of our audiences, i.e. consumers, influencers, channel partners in digital space. We have had a great 1st half with our TVC video views touching 10 million online and now we would like to enhance the consumer experience and brand engagement to a next level. Our focus remains on key markets and product categories we operate in today along with social media platforms, website experience and searches on web pages.”

Rajiv Dingra

Rajiv Dingra, Founder and CEO, WATConsult, said, “We are excited to add a reputed brand like Racold to our portfolio. Our team has planned innovative campaigns on digital to build upon its brand promise and deliver on key brand goals.”

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