Six additional brands have now expressed interest in bidding for the IPL media rights, including Discovery, Airtel, BAM Tech, Yupp TV, DAZN / Perform Group and Yahoo!
This brings it to a total count of 24 companies. Brands such as Star India, SPN, Amazon and Reliance Jio are some of the 18 others who will be contending for the television and digital rights of IPL.
Submission of the ITT is set on September 4, 2017.
After the 10th edition, IPL had a valuation of USD 5.3 billion, according to global valuation and corporate finance advisor Duff & Phelps. As per Sony Pictures Networks India, IPL crossed a viewership of 400 million in the 10th season. IPL's digital partner Hotstar clocked ad revenues of 1.2 billion.
Vivo renewed the contract for IPL title rights in 2017 with a massive 554 per cent rise in sponsorship money to Rs 2,199 crore. The media rights for the next five seasons are expected to arrive at a groundbreaking figure, with brands willing to invest heavily in this cash-rich tournament.