Shiv Sethuraman has announced the launch of his new venture, ‘The New Business’. After his exit from Cheil as Group President, he has launched the venture that has begun its operations in both Delhi- NCR region and Mumbai.
The new venture will be creating new business culture within an organisation along with end-to-end handling of the agency’s pitch. The main aim of the venture is to maximise the ROI on new business acquisition.
Speaking about the new venture, Sethuraman, said, “Despite new business being a priority for the management in every agency, many of them struggle with their acquisition efforts. Every agency I have lead over the last decade has had an outstanding new business track record. It is the learning and experience from these along with my passion for business acquisition that forms the bedrock of The New Business.”
“New business is expensive and a distraction from day-to-day operations. It is our intent to provide, over time, a suite of products that make The New Business the preferred destination for agencies when it comes to client acquisition,” adds Sethuraman.