Bang in the Middle has been awarded the strategic and mainline communication duties for DLF Place Saket, New Delhi after a review. The agency has already started working on the account and a campaign announcing new initiatives will be out soon.
The agency has been tasked to further the image of the brand and become the preferred destination for the discerning shoppers across NCR. A month long fashion shopping festival called Weaves of India is already on at the Mall and the campaign will break soon.
DLF Place Saket is a premium lifestyle Mall in the heart of South Delhi, that offers the best of lifestyle brands, variety of food choices, an international movie experience and a host of entertainment options. In last 6 years DLF Place Saket has become the preferred destination for leading luxury and high street labels. The 150 plus brands that are housed in the Mall offer a variety of shopping and lifestyle experiences.
Speaking on the win, Naresh Gupta, Managing Partner and CSO, Bang in the Middle, said “DLF Place Saket is a prestigious brand to work with. As an agency we have a very good understanding of fashion and lifestyle segments. DLF Place Saket is a place where patrons come to shop for the latest trends, nah enjoy the latest in food and entertainment, our task will be keep the brand current and desirable.”
Bang in the Middle also works with Amira Rice, INOX Leisure, Home Credit, TSW, JSW, Au Bon Pain, GMR Sports, Virgin Atlantic, VNL, Mahindra First Choice, Healthians, DLF Emporio, and Lodhi Hotel.