ALTBalaji, Balaji Telefilms’ digital platform, has announced its content availability on Opera TV. This means that all smart TVs, blu-ray disc players and set-top boxes powered by Opera TV will provide instant access to over 250 hours of original content from ALTBalaji. Simultaneously, ALTBalaji subscribers will now be able to access the service using the Opera TV store.
ALTBalaji was launched globally on April 16 with six original shows. The app claims to have clocked more than three million downloads and subscribers from over 75 countries. On the other hand, Opera TV claims to be the market leader in enabling OTT through its embedded and cloud software portfolio that is integrated by manufacturers and operators. In the past five years, over 150 million connected TV devices have been enabled by Opera TV, awarding it a global market share of 33 per cent in smart TVs.
Sunil Nair, COO, ALTBalaji, said, “It gives us immense pleasure to partner with Opera TV as our content will be accessible for viewers on smart TVs as well as other platforms like blu-ray disc players and set-top boxes. As per statistics, 29 per cent of all TVs are smart TVs, and 93 per cent of smart TV owners connect their TV to the internet. The wider offering and the intensive use of video on-demand content, fuel this development. Our aim is to provide a seamless and enjoyable user experience through our integration with Opera TV and making available our shows on the connected screens.”
“We, at Opera TV, are excited to partner with ALTBalaji as we share similar objectives of offering a variety of content to end users through state-of-the-art user experiences on the big screen. Digital shows offered by ALTBalaji are rich and resonate well with our existing selection of informative, entertaining and educational content. Today, a majority of our smart TV audience use OTT apps for watching movies and original shows and this partnership ensures that they’ll continue to avail of the best of entertainment through a hassle-free experience,” said Aneesh Rajaram, CEO, Opera TV.
ALTBalaji is the only digital platform that launched with six original Indian language shows like DevDD, Karrle Tu Bhi Mohabbat, Boygiri, Bewafaa sii Wafaa, Romil and Jugal, The Test Case and Maya Thirrai – the first Tamil original digital show to the portfolio. The list of artistes comprises Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkummar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal and more.