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Shubhajit Sen quits Micromax, Shubhodip Pal takes over as Chief Marketing & Commercial Officer

Pal was the Chief Operating Officer at YU Televentures. He had served as Micromax CMO in 2012-15 in his previous stint

(L) Shubhajit Sen and Shubhodip Pal (R)

Leading smart devices player Micromax Informatics has announced the appointment and elevation of Shubhodip Pal as its new Chief Marketing & Commercial officer and Group Head for VAS and online sales. In his previous role, Pal was the Chief Operating Officer at YU Televentures, a 100% subsidiary of Micromax Informatics. The current Micromax CMO Shubhajit Sen has decided to move on to pursue other interests.

Taking over the new role, Pal will be tasked to focus on leading all marketing, VAS and online sales efforts for the company globally (including Micromax and YU business), while strengthening the overall brand communication. He will focus on consolidating Micromax’s strong presence in the market, driving relevant business partnerships and strategic alliances while strengthening the organisational capabilities within Micromax.

Commenting on Pal’s appointment, Rahul Sharma, Co-Founder, Micromax Informatics, said, “Shubhodip has been instrumental in brand development for Micromax at various stages – be it his previous role as the CMO for the company or his most recent role as the COO for YU. As Micromax takes a new growth trajectory in 2017, focusing on becoming an evolved player across categories, Shubhodip with his added responsibilities will play a vital role in growing the brand. He has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. With his strengths as a marketer and strong business acumen, I firmly believe Shubhodip will be a strong partner to the brand and take it to newer heights.”

“While Shubhajit has decided to pursue other interests, his contribution in the past two years has been immense and we would like to thank him for his contribution and wish him great luck ahead,” added Sharma.

Commenting on his new role, Pal said, “Micromax has always been close to my heart and I am excited to take on the new role, especially when the brand is experiencing such a phenomenal transformation. Having been a part of Micromax family for some time now, I look forward to taking additional responsibilities and creating bigger, better successes for the brand in the coming time. It indeed is a great opportunity for me to lead multiple divisions as the brand looks at further strengthening its position in the Indian & global markets.”

Sen said, “It has been a great journey at Micromax over the past two years; one which I have thoroughly enjoyed being a part of. As I leave Micromax, I feel satisfied that there is an excellent marketing team in place, deep relationships with strategic partners and a compelling future roadmap for the business. These present multiple opportunities for growth for Micromax going forward and I wish the leadership team all the very best for an exciting future.”

Pal comes with over two decades of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector. He has worked on the whole spectrum of marketing, specialising in product management, retail, marketing communications, media, sports and entertainment marketing, online and mobile marketing.

He has previously served the role of CMO at Micromax (October 2012-January 2015) and was an intrinsic force to take the company to the next level. It was his vision and marketing excellence that helped the company grow and be the part of top handset manufacturing companies in the world. In February 2016, Pal joined YU Televentures as COO, and he was tasked to focus on strengthening the organisational capabilities of the company while emphasising on connecting the users to their devices through meaningful service integration; thereby making life easier & more convenient.

He began his career in 1996 with Samsung India Electronics and spent over nine years serving in different roles. In 2005, he moved to ABN AMRO as AVP and head, communications and sponsorships. After that, he joined Hewlett Packard in 2007 and worked as head, consumer marketing. He managed and led communications for both HP and Compaq brands in India, and successfully turned Hewlett Packard into a fashionable lifestyle-centric brand from just a B2B brand. Later, Pal was associated with BLYK India, a mobile messaging company, as its country manager and director, and successfully launched the country's first mobile magazine that catered to the youth.

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