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IPL playoffs record 1.2 million tweets, highest in its history

This is the first time IPL playoffs generated over a million tweets. From the player emojis to champions Mumbai Indians using the exclusive Twitter Cam app for the #MICam video series, the cricket conversation played out on Twitter throughout IPL 10

The 10th season of IPL recorded 1.2 million tweets for its playoffs, the highest in the history of IPL. The latest season of the IPL (@IPL) came to a dramatic finish as Mumbai Indians (@mipaltan) clinched a one-run victory against Rising Pune Supergiant (@RPSupergiants). The #IPLFinal match was a fitting end to a season that has captured the cricket fans’ imagination on and off the field, as illustrated by this heatmap.

Interactive Heatmap:

Aneesh Madani, Head of Sports Partnerships, India and South East Asia, Twitter, said, “It was a fitting 10th season for the IPL, on the field and on Twitter. From the player emojis to champions Mumbai Indians using the exclusive Twitter Cam app for the #MICam video series, to the million plus tweets for the IPL playoffs, the cricket conversation played out on Twitter throughout the season.”

Fan engagement touched new heights on Twitter this season with the IPL playoffs crossing the million tweet mark for the first time in the history of the league. Among the teams, Mumbai Indians managed to win the battles both on and off the field. Rohit Sharma (@ImRO45) and team certainly won the fans over, becoming the most mentioned team this season.

Most mentioned teams

  1. Mumbai Indians (@mipaltan)
  2. Kolkata Knight Riders (@KKRiders)
  3. Royal Challengers Bangalore (@RCBTweets)
  4. Rising Pune Supergiant (@RPSupergiants)
  5. SunRisers Hyderabad (@SunRisers)

The season saw some interesting performances. MS Dhoni (@msdhoni) donned the role of the finisher to good effect in crucial matches for Pune, while Gautam Gambhir (@GautamGambhir) led from the front for KKR. The duo made it to the list of the most mentioned Player Emojis, with Dhoni leading the charts.

Most mentioned player emoji hashtags

  1. #msdhoni
  2. #viratkohli
  3. #gambhir
  4. #rohitsharma
  5. #sureshraina

Predictably the IPL final was the most talked about moment on Twitter this season. Among the rest was a super-over clash, a Dhoni special and a Badree hat-trick. 

Top moments this season

  1. IPL final winning moment: MI beat RPS to win the title
  1. Super over #GLvMI – MI beat GL in the super over
  1. #IPL opening match: #SRHvRCB
  1. #MSDhoni 50 that set up a last-ball win for RPS vs SRH
  1. Samuel Badree’s hat-trick vs Mumbai Indians

A similar trend was seen in terms of matches that attracted the most amount of attention. The final once again was the one that took the spotlight, while the playoffs stage matches were among the others to make the cut.

Most mentioned matches by hashtags

  1. #rpsvmi (Final)
  2. #mivkkr (Qualifier 2)
  3. #srhvkkr (Eliminator)
  4. #rpsvsrh
  5. #kkrvrcb

Mumbai Indians and KKR were among the best teams in terms of fan engagement on Twitter. MI’s #CricketMeriJaan and KKR’s #AmiKKR ranked in the top five hashtags in this season of the IPL. Among the players, it was #MSDhoni that made it to the list.

Top hashtags

  1. #CricketMeriJaan
  2. #IPLFinal
  3. #AmiKKR
  4. #MSDhoni
  5. #MI

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