Infectious has bagged the creative duties for Zee Yuva, the Marathi general entertainment channel from Zee Entertainment enterprises Limited (ZEEL).
The agency already handles a few brands from the media group, including their English news channel WION, &TV and DNA.
Ramanuj Shastry, Founder and Partner, Infectious and Firki Productions said, “We are honoured to be chosen as partner by Zee Yuva in its endeavour to win over the hearts and minds of the youth of Maharashtra. We are looking forward to doing some exciting work for them.”
Nisha Singhania, Founder and Partner, Infectious and Firki Productions, said, “Zee Yuva has a very distinctive content strategy and it will be a pleasure to create strong and path-breaking work for them.”
Zee Yuva is a Marathi GEC that positions itself as a youthful channel. Prior to launching Zee Yuva in July 2016, the media house already has two channels in the Marathi market -- Zee Marathi and Zee Talkies.