Infectious has appointed Vimesh Shah as Vice-President to manage all existing businesses. With over 19 years of experience in brand building, Shah served as Co-Founder & COO of ByeByeCity.com prior to joining Infectious.
Shah has also worked with leading advertising agencies such as McCann Erickson as Business Director, Mudra as AVP, Rediffusion Y&R as Brand Partner, Saatchi & Saatchi as Associate Account Director, Vyas Giannetti Creative as Account Manager and finally as Partner at Dattaram in his last advertising stint.
Speaking about his new role, Shah said, “In a short period Infectious has made its mark by doing some path-breaking work that has helped build brands and also generate buzz. I am happy and excited to work with Nisha and Ramanuj again and look forward to creating magic for brands and building formidable client partnerships.”
Commenting on Shah’s appointment, Nisha Singhania, Co-founder Infectious & Firki, said, “At Infectious we are very particular about the kind of talent we bring on board – it is critical for them to fit into our culture. With Vimesh we feel there is a perfect fit. His entrepreneurial experience makes him an asset for any independent agency. Also Vimesh’s strengths are that of a nurturer – he will add immense value to both our brands and our people.”