Amagi Media Labs has added Colors Kannada and Colors Marathi to its expanding bouquet of channels offering geo-targeted advertising solutions. This partnership will offer advertisers an opportunity to market region-specific products, communicate regional offers and promotions, and increase the share of voice by targeting markets such as Bangalore and rest of Karnataka, and Mumbai and rest of Maharashtra. With this addition, Amagi’s channel strength has increased to 18 channels across entertainment, news, movies and music genres.
Bikash Kundu, Senior Vice-President, Sales, Regional Channels, Viacom18, said, “Viacom18 believes in always taking the first step forward when it comes to enhancing value for our advertisers as well as the consumer. The partnership with Amagi will enable our national, regional, and new advertisers to reach region-specific audience with targeted messaging in a cost-effective manner.”
Baskar Subramanian, Co-Founder, Amagi Media Labs, said, “We anticipate an incredible scope for growth of geo-targeted TV advertising in the country. Addition of Viacom18 to our portfolio has been yet another important milestone in expanding the market of geo-targeting on national television channels. Amagi’s pioneering technology provides reliable, measurable and cost-effective advertising solution to advertisers.”
Other TV channels that are already on the Amagi platform for geo-targeting include Zee, Colors, Times Now, ET Now, Movies Now, Romedy Now, Magicbricks Now, Zoom, Zee Cinema, Zee News, News 18 India, CNBC Awaaz, CNN News 18, IBN Lokmat, NDTV 24X7 and NDTV Profit.