Anil Ambani-led Reliance Entertainment’s movie platform Bigflix is now available for Indians residing globally as the company takes it to newer markets and re-launches it in India with fresh content and new technology.
Launched in 2012, even before DittoTV, SonyLiv, Hotstar, Voot and Ozee saw the world of video on-demand, this platform has been around for half a decade now.
But what possibly didn’t work for it back then was the readiness of the audience – the same situation DittoTV and SonyLiv experienced when they launched their platforms soon after Bigflix.
Reliance Entertainment recently announced the re-launch of Bigflix in nine Indian languages for India and the global markets. With the re-launch, the country’s video-on-demand brand is back with a contemporary positioning and a bigger reach in and outside India.
Bigflix will now have over 2000 HD movies in nine Indian languages to start with, including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri and Bengali. Some of the content is subtitled in English.
The primary focus markets outside India for Bigflix are North America, Middle East and South Asia.
What is different in the re-launched Bigflix is how they’ve upgraded their technology to give the Indian and global user a seamless experience. The company says it has enhanced how one can stream and view movies, sync them on various native devices even after viewing offline. Its technology will allow a multi-screen experience to users who will be able to switch devices – smartphone to tablet to television and back – in the middle of a film. The same technology will also allow a clean and smooth film experience.
The platform has partnered with production houses such as Dharma Productions, Disney, Viacom, Phantom, Telegu One and Rajshri among others. Bigflix is an ad-free platform and charges a monthly fee of Rs 50. The platform is in the process of introducing three-month and yearly packages.
Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment, said, “Indians are moving to digital entertainment in a big way with consumption growing on a daily basis. Notably, Bigflix will fill in the void created by the decline of the home video market by digitally delivering movies.”
Bigflix currently has 3.9 million registrations, of which half of them are from India. It plans to double its base in the next two to three years. While a substantial amount of investment has gone in creating this platform, Bigflix expects to break even in the next three years with revenues from the consumers and its business to business partnerships with direct-to-home (DTH) providers, television manufactures and more. Bigflix offers movies across categories such as feature films, short films, devotional and movie trailers.
Amit Khanduja, CEO, Reliance Entertainment, Digital, said, “Globally, the demand for video content has risen steeply, and the digital platform is witnessing a wider audience everywhere, including India. Bigflix will provide high quality video content from some of the biggest banners, including Dharma, Disney, Viacom, Phantom, Telegu One and Rajshri among others.”