Sony Pictures Networks India (SPN) has roped in Leena Lele Dutta as Business Head for its upcoming kids entertainment channel, Sony Yay! With over two decades of experience in the media and entertainment industry, Dutta will be responsible for developing content and driving the channel’s reach and connect with its relevant target audience.
Prior to joining SPN, Dutta was Executive Director – Distribution at Sony Pictures Television (SPT) and was responsible for structuring and developing content distribution and licensing division of SPT in India and South Asia. Dutta has also worked with Ten Sports India, Channel 9 (Nine Broadcasting Media) and MTV India. She has also worked in sales with SPN (then SET India) from 1995-1999.
“The kids’ genre is a new territory for us and has immense potential to grow. With an impressive track record and in-depth understanding of the entertainment industry, we are confident that Leena will play a pivotal role in establishing the business. Under her able leadership, we intend to solidify a significant presence as an outstanding brand in the kids’ entertainment space,” said NP Singh, CEO, Sony Pictures Networks India.
Commenting on the potential of the kids’ entertainment genre, Dutta said, “There is a lot to explore in the kids’ entertainment genre. We wish to create a brand that caters to the entertainment needs of Indian kids at the same time giving them experiences that leave lasting impressions on them. We also want to give parents, especially working mothers like me, the confidence to let kids consume our differentiated content in an environment that elevates their happiness.”