Hakuhodo Percept has appointed Sharad Mathur as Senior Vice-President. Mathur moves from FCB Ulka. Based in Delhi, he will lead the Maruti Suzuki account.
Elvis Sequeira, Chief Operating Officer, Hakuhodo India, said, “At Hakuhodo we are constantly reshaping ourselves as an organisation to create more value for our clients and Sharad brings the next level of capability and talent that we’re always on the hunt for. He is a solid relationship guy, a sharp brain and someone who can get people around him all fired up and raring to do new things. I have no doubt he will be one of our key pillars, moving forward.”
Mathur, a post-graduate from MICA, comes with two decades of experience across advertising and IT-ITES. Having started his career with Mudra Communications, he also worked with Infosys. Over the years, he has worked on categories across automobiles, FMCG, durables, ecommerce as well as corporate entities. His brand portfolio includes Rasna, Everyuth, Whirlpool, Dish TV, Zee News, NatureFresh, Hero MotoCorp, HCL, GPI, Wendy’s among others.
Some of the memorable campaigns that Mathur has been part of are Hero Pleasure ‘Why should boys have all the fun’, Hero Maestro ‘Such a boy thing’, HCL repositioning with ‘We touch Lives’ and Launch of Wendy’s in India, among others.
Speaking on his joining Hakuhodo Percept, Mathur, said, “Hakuhodo has been doing some exciting work on Maruti Suzuki. When the opportunity came to be part of this association that was started by Hakuhodo launching Nexa, I just couldn’t miss it. At Hakuhodo we are redefining the agency-client relationship to be more than just a creative service provider and I am really excited to be a part of this journey that is pioneering the integrated marketing approach.”