The Indian online fashion brand will cater to major markets in Europe and US under the programme
BestMediaInfo Bureau | Mumbai | March 1, 2017
Online fashion brand Yepme has partnered with Amazon to reach out to a global customer base. The fashion brand will now sell its merchandise in key markets worldwide under the Amazon Global Selling Program.
As part of the programme, Yepme’s wide array of fashion products will be available across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform. Additionally, the merchandise will also be available in the US market through the programme by March 2017.
Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers including entrepreneurs, SMEs, manufacturers as well as large brands to sell their products to consumers across the globe.
“The Amazon Global Selling Program and this partnership can be game-changing as Amazon provides global platform for Indian brands to service a multi-billion-dollar opportunity. Such partnerships can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in the value fast fashion space," said Vivek Gaur, CEO, Yepme.
Commenting on the collaboration, Gopal Pillai, Director and GM, Seller Services, Amazon India, said, “We are very excited to have an Indian fashion brand getting on board with us through our Global Selling Program and to take their ‘Make in India’ offering global via Amazon. There is great demand for Indian products, not only from the millions of Indians living abroad but also global consumers across ethnicities who benefit from a vast and unique selection at reasonable prices from Indian brands and sellers. We look forward to helping Yepme navigate through the process of selling globally seamlessly, taking advantage of our services such as Fulfilment by Amazon (FBA) and leveraging the enormous demand for Indian fashion products across the globe.”
“Since its inception in 2015, our Global Selling Program has grown exponentially, with over 20,000 merchants selling across 10 international markets. We are excited to boost the ‘Make in India’ initiative and also create an ecosystem of globally scaling Indian companies, and this collaboration is another step in that direction to achieve our goal of transforming the way India buys and sells,” added Pillai.