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There is no better return than saving a life, says HDFC Mutual Fund

Conceptualised by Publicis Ambience, the campaign highlights the role of charity to help families of cancer patients

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There is no better return than saving a life, says HDFC Mutual Fund

There is no better return than saving a life, says HDFC Mutual Fund

Conceptualised by Publicis Ambience, the campaign highlights the role of charity to help families of cancer patients

BestMediaInfo Bureau | Mumbai | March 15, 2017

HDFC-Mutual-Fund Click on the Image to watch the TVC.

HDFC Mutual Funds has come out with a new TVC to spread the word about the third fund in its series of Charity Fund for Cancer Cure. The campaign, conceptualised by Publicis Ambience, highlights the role of charity to alleviate the struggle of families of cancer patients.

The fund is associated with the Indian Cancer Society and was initially launched in 2011 as HDFC Debt Fund for Cancer Cure and subsequently again in 2014.

Through the story of a fireman and his little daughter, the ad conveys the message that there is no better return on investment than saving a life. The TVC opens with a fireman who is seen getting ready to leave for his duty. Just then he realises that his helmet is missing. He notices that his daughter is wearing the helmet and she challenges him to get it from her. The chase begins. After running around the house and the corridors, the fireman finally manages to get hold of his daughter. It is only when the daughter removes the helmet and puts it on her father's head, does the viewer realise the truth about the girl. The ad ends by urging people to invest in the HDFC Charity Fund for Cancer Cure.

“The unseen struggles of cancer patients are unimaginable, more so of the families who can't afford their treatment. Through this one-of-a-kind fund, we make concerted efforts in aiding this cause to the fullest. Publicis Communications has done a great job in delivering the message through a simple and impactful ad,” said Shyamali Basu, Senior VP and Head of Products, HDFC Asset Management Company.

Jigar Fernandes Jigar Fernandes

Commenting on the reason for choosing this particular narrative, Jigar Fernandes, Executive Creative Director, Publicis Ambience, said, “We realised that a fund like this might get more takers from the 35 plus age group, who might be parents themselves. Hence the story of a parent struggling to save his child, and the urge to help more parents like him in their fight against cancer.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2017/03/HDFC-Mutual-Fund.jpg

Credits:

Client: HDFC Mutual Fund

Agency: Publicis Ambience

Managing Director and Chief Creative Officer, South Asia: Bobby Pawar

Chief Operating Officer: Paritosh Srivastava

Executive Creative Director: Jigar Fernandes

Creatives: Rohan D'souza, Jigar Fernandes

Account Management: Nipun Goomer, Darrell Fernandes, Bhavik Thakkar, Bidisha Bezbaruah

Films: Jignesh Maru

Production Company: RPF Films

Director: Vijay Prabakaran

Music: Karan Kulkarni

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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