The campaign conceptualised by Cheil India, to promote the brand’s customer service campaign, is also the fastest advertising videos on YouTube in India to cross 100 million views and has garnered over 2,24,000 consumer engagements on various social media platforms
BestMediaInfo Bureau | Mumbai | March 3, 2017
Samsung India’s popular television and digital campaign showcasing its initiative of taking customer service to the doorsteps of consumers in the hinterlands is claimed to have crossed 100 million views on YouTube in just seven weeks of its launch.
The campaign film was conceptualised by Cheil India and has been running on 50 television channels supported by print, across cities, and digital.
Samsung India’s service campaign ‘We’ll Take Care of You, Wherever You Are’ showcases the journey of a young Samsung engineer on his way to provide services in a remote village in India, highlighting Samsung’s vision of creating long-lasting relationships with its consumers through timely service.
Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India, said, “I am most proud of the idea. #SamsungService film is one such film that has had a great emotional impact on people around the world. We are thankful to Samsung for giving us the opportunity to touch millions of hearts with this film.”
The campaign film #SamsungService has become the highest-viewed advertising video in the consumer electronics and smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India, as on February 20, 2017.
The film is also the fastest among advertising videos on YouTube in India to cross 100 million views and has so far garnered over 2,24,000 consumer engagements on various social media platforms.
Ranjivjit Singh, Chief Marketing Officer, Samsung India, said, “At Samsung, we are extremely delighted to witness such a phenomenal response from our consumer across the globe. Through the new consumer service initiative, we have brought world-class service to the doorsteps of Samsung consumers in each and every taluka in India. The service campaign video crossing 100 million views on YouTube in India is a testimony of consumer love and trust in brand Samsung.”
In October last year, Samsung, India strengthened its commitment to provide quality customer service in both urban and rural India by augmenting its service network with 535 service vans. With this, Samsung India’s service network has grown to over 3,000 from 2,000 service points earlier, extending its reach to customers in over 6,000 talukas across the country. Samsung now has the largest service network in the mobile and consumer durables categories in India.
The service vans are equipped with multi-skilled engineers, key components, power generator set and key jigs/fixtures for providing quick response and on-the-spot resolution. Since its launch, Samsung service vans have clocked over one million kilometres across the length and breadth of the country.