Brands raise a toast on International Women's Day

BestMediaInfo.com compiles some of the Women's Day ads that bring a smile to their faces and motivate women to go ahead in life in whatever field they are in

BestMediaInfo Bureau | Mumbai | March 8, 2017

Brands leave no stone unturned on any occasion, be it Father's Day, Mother's Day or Women's Day. For different target audiences, brands have different stories to tell on different occasions. On March 8, each year, the world observes International Women's Day. For years, brands have been coming up with campaigns to lure consumers, especially women on Women's Day. Topics like puberty, women's health and gender equality have been talked about. To keep the interest going, this year also brands have tried to unshackle the creative boundaries for Women's Day campaigns.

BestMediaInfo.com rounds up some of the best efforts by brands celebrating International Women's Day on March 8.

Brooke Bond Red Label's campaign has no woman at all

Unlike the usual Women's Day ads this year, this Brooke Bond Red Label tea features no woman at all! It uses children to tell us that togetherness increases when stereotypes decrease. Conceptualised by Ogilvy & Mather, this cute film is another attempt by the brand to unshackle the social barriers and talk about gender equality.

The Red Label film:

Reliance Fresh urges women #JeeLeZara

Expressing the need for today's women to love and live life for herself is Reliance Fresh. The video has been appreciated on social media. With the hashtag #JeeLeZara, it shows a 50-year-old woman who embarks on an all-girls trip to Goa against her husband's wish. The film's protagonist is today's woman who has dedicated her entire life to everyone in her family except one – herself. As an ode to a woman's dedication towards her family, this film salutes the spirit of women and appeals woman to “live her life a little for yourself”.

#JeeLeZara campaign:

Gowardhan Ghee asks men to cook for her

Parag Milk Foods launched a campaign #cookforchange for its brand Gowardhan Ghee to salute womanhood. The campaign has been conceptualised by JWT and was launched across social media platforms.

The lady of the house cooks food according to the likes and dislikes of the family members. But does she get the appreciation? Most often not! We are not a very expressive society; we acknowledge her cooking very rarely with a nod or a smile. Gowardhan encourages all men to express love for their better halves through one beautiful meal and make them feel special on Women's Day.

#cookforher campaign:

Vivel's #BossWomen says stop compromising on ambitions

Conceptualised in-house by Vivel, the campaign features accomplished women from different walks of life sharing their experiences and thoughts on being a woman, sexism, parenting and family support. #BossWomen campaign encourages women to stop compromising on their dreams and ambitions and help in raising a generation that lives and breathes 'Ab Samjhauta Nahin!' which is also the brand's proposition.

The campaign features Apurva Purohit, President, Jagran Group, Shradha Sharma, Founder and Chief Editor of Your Story, Sushma Rajagopalan, MD & CEO, ITC Infotech, Pallavi Shroff, Managing Partner, Shardul Amarchand Mangaldas and Shobana Kamineni, Executive Vice-Chairperson, Apollo Hospitals.

In the videos, Purohit talks about how women need to change. It is the woman who has to make the choice to be the protagonist, the victim or the bystander of her own story. Sharma points that women easily love everyone around them but forget to love themselves and in the process ignore their own dreams and desires and settle for a life of compromises. Rajagopalan urges parents to ignite a sense of ambition in a girl child right from a very young age. It is important to treat both small and big ambitions alike. Shroff stresses that the most important thing for a woman is to believe in herself that she is capable, competent and can do whatever she wants to do. While Kamineni believes that a woman will always be faced with a multiplicity of choices but most of the decisions will be based on others. Thinking about yourself sometimes actually is good for everyone.

JSW celebrates women from different walks of life

This year JSW uses the occasion as an opportunity to celebrate the struggles and victories of every woman, every single day, in a campaign titled #EveryWomanStrong conceptualised by Ogilvy & Mather and featuring Sakshi Malik. The brand strongly believes that besides those women who make it to the spotlight, there are many more who continue to fight every day and come out as winners across every walk of life. Taking the next step from the Geeta Phogat 'Will of steel' campaign, this story is told through the voice and face of Sakshi, India's pride at the 2016 Olympics. The narrative salutes every Sakshi and in fact all women who emerge winners every single day.

The #EveryWomanStrong campaign:

Women need to stand for each other, says Gypsy Moth

'#SheForHer' is about letting the women be comfortable in what they identify with. A digital video campaign launched by Bangalore-based creative agency Gypsy Moth drives the message that before the acceptance from the entire world, women need to accept each other. The film ridicules the judgment women pass on each other. It celebrates the joy of valuing the woman in front of you and supporting her in the simplest of manner.

The #SheForHer campaign:

Bloomberg Quint's 'Home-makers are the Best CEOs'

CEOs & founders of some of India's largest consumer internet start-ups and innovative businesses have come together for Bloomberg Quint's “Home-makers are the Best CEOs” initiative. The campaign features founders and CEOs of leading brands like Mobikwik, Shopclues, Ixigo, Games2Win, Kwan, India's top home chef entrepreneur, country's leading woman tennis player turned digital founder and a leading actor, entrepreneur and activist voice.

Home-makers have largely been seen as consumers or quintessential housewives, but have never been celebrated for their spirit of enterprise. The fact remains that in a fast-growing, digital-led economy, greater number of home-makers are going back into the workforce or starting up from home. And those who choose to stay-at-home exhibit a great sense of enterprise.

Romedy Now celebrates spirit of womanhood

Supporting the channel's belief of spreading love throughout the year, it has launched a campaign, #ThanksButNoThanks!, which celebrates the spirit of womanhood and one's own existence everyday instead of waiting for someone else or a special day to get appreciated. The channel has shot a video for the campaign that is a montage of different women from different walks of lives coming together and expressing themselves. These women include some of the most commendable names like reality show contestant Priya Malik, melodious singer Jonita Gandhi, notable women from the field of journalism, advertising and fashion designing, including entrepreneur Sharin Bhatti, Co-Founder, Cuckoo, Club & Books on Toast Entrepreneur.

The campaign:

Datsun has special offer for women

Datsun India announced a special offer for women thinking of buying a car on International Women's Day. Datsun is offering a special benefit of Rs 8,000 on the purchase of a Datsun redi-GO to show its appreciation for women.

To promote the offer, Datsun India has rolled out a special online campaign, #DrivenByHer, to celebrate contemporary women, challenge the existing mindset towards women drivers in society, and encourage them. On Datsun's Facebook and Twitter pages, you will see men sharing their stories about the woman who drive them. The campaign is conceptualised by TBWA.

The #DriveByHer campaign:

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