The eight-year partnership will see the cricketer working with the brand to develop a line that includes cricket, fitness and sports style
BestMediaInfo Bureau | Mumbai | February 27, 2017
Global sportswear brand Puma has signed Indian Cricket Captain Virat Kohli as its global brand ambassador. The eight-year association will see Puma and Kohli work towards transforming the sports and fitness ecosystem in India.
As part of this exclusive association, Kohli will work closely with Puma in developing a line that will include cricket, fitness and sports style. The merchandise will include footwear, apparel and accessories. This range would be launched in the Autumn Winter season this year.
Speaking on the occasion, Abhishek Ganguly, Managing Director, Puma India, said, “It gives us immense pleasure and pride in announcing this association with the country’s favourite youth icon and world-class athlete Virat Kohli. Virat has been credited with reshaping the role of a sportsman today; emphasising the importance of fitness across all sports, thus endorsing the ethos of the brand. Kohli is a world-class athlete who exudes a magnetic personality and effortless style. He inspires those around him, is an excellent role model and will bring great value to Puma in the years ahead.”
Commenting on his collaboration with Puma, Kohli, said, “I am privileged to be part of a great list of athletes Puma has. Not just today’s icon like Usain Bolt but also the brand’s rich history with Maradona, Pele, Theirry Henry. I am impressed by the way Puma has gained popularity and market leadership in India in a very short period of time. Both Puma and I are committed to a long-term partnership.”