The agency will celebrate its anniversary throughout the year with a series of initiatives. It commenced operations in Mumbai and expanded to Delhi, Bangalore and Chennai. Much of the agency’s growth is attributed to digital and mobile prowess
BestMediaInfo Bureau | Mumbai | February 8, 2017
The Omnicom Media Group-owned agency, OMD India, completed 10 years of functioning on February 7. The 10th anniversary will be celebrated throughout the year with a series of initiatives. OMD India commenced operations in Mumbai on this date in 2007 and expanded to Delhi, Bangalore and Chennai driven by consistent growth, year on year.
Commenting on the milestone, Jasmin Sohrabji, CEO, SEA (South East Asia) and India Omnicom Media Group, said, “It has been an amazing journey so far, marked by both global and local client wins, a full-fledged national presence and a great team committed to taking OMD to even greater heights. We have built a fantastic momentum based on a straightforward strategy of pitching, winning and growing. Starting from ground zero, OMD has transformed into one of the country’s fastest growing media networks, and it makes me immensely proud to be a part of OMD India’s winning journey since inception.”
Much of the agency’s growth is attributed to digital and mobile prowess which has helped to future-proof the business. In November 2016, OMD India scaled up its operations by consolidating Omnicom-owned DDB Mudra Group’s media business under the OMD brand. The consolidation has helped to solidify OMD’s presence across all platforms and create an integrated media brand to take on the expanding India market. Today, OMD India is a 550+ member organisation with billings over $ 650 million.
Harish Shriyan, COO, Omnicom Media Group India, said, “We have always encouraged a culture of growth built on a solid foundation of ideas, insights and results. Raising the benchmark on forward thinking, especially in the realm of digital, diversification of our capabilities and being recognised for our work -- rooted in consumer understanding and psyche -- has certainly helped to offer integrated solutions to our clients. As we celebrate this milestone, OMD India is gearing for its next level of growth.”
“We will continue to lead the industry by leveraging our strong foundation that incorporates the best of innovation and effectiveness. Ad-tech is a huge area of focus and we will be enhancing our data, analytics and programmatic offering by consolidating the expertise of Omnicom specialist units such as Annalect (data driven marketing) within OMD. Another area of focus is talent development with planned initiatives to further nurture entrepreneurialism, diversity, fresh thinking and creativity of our workforce as they are critical elements of an agency’s success,” added Sohrabji.
Mainardo de Nardis, Global CEO, OMD Worldwide, said, “OMD India has grown tremendously over the past 10 years thanks to an exceptional team and leadership. India will continue to be a market of importance, contributing to our growth across the region. I am confident that OMD India will charge ahead with the momentum of being a preferred agency of choice for brands and nurture the talent that fuels its growth.”
“OMD India’s offering has gone from strength to strength and the team has been consistently delivering innovative work. As we celebrate this moment in history, I am confident that OMD’s reputation will only get better in the years to come,” added Stephen Li, CEO, OMD, Asia Pacific.
The agency has experienced double digit growth in terms of awards over the last few years, including being awarded as the Best Agency in Mobile Marketing at the Mobby’s and five of its planners being named in BW Businessworld and Digital Market Asia’s India’s Top Digital Planners list in 2016.